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The visibility funnel
Every prompt where the brand could plausibly appear
Mentioned — brand cited in answerMissed — relevant topic, brand ignoredGap — adjacent topic, no presence at all
Click any segment to see the prompts inside it.
Visibility by LLM
Mention rate within relevant prompts · click to drill in
Brand vs competitors
Total mentions across all prompts · click to drill in
The brandCompetitors
How each LLM treats the brand
Click any row to see the prompts behind the numbers
Model
Mention rate
Mentioned
Missed
Gaps
Total prompts
Mention rate is mentioned divided by mentioned plus missed. Gaps are opportunity prompts where the model never cited the brand at all.
Where to push next
Reading the LLM table
Topics where the brand is winning
Click any topic to see every prompt and competitor inside it
Topic
Mentions
Misses in same topic
Win rate
Search volume
A high miss count next to a high mention count is a quick-win signal: the topic is on-brand, the answers just need targeted optimization.
Opportunity priorities
Topics ranked by leverage · click any topic to drill in
Priority 1
Priority 2
Priority 3
Priority 1: topics where the brand already partially wins but has many gaps — fastest payoff. Priority 2: high-volume topics with no current presence. Priority 3: long-tail topics for lighter passes.
Full opportunity table
All gap topics, ranked by an opportunity score combining gap count and topic volume
Topic
Tier
Gap prompts
Competitor mentions
Topic volume
Score
Score is gap prompts multiplied by the log of topic volume. It rewards topics that combine breadth and depth.
Competitive landscape
Click any brand to see the topics where they appear
Brand
Total mentions
Topics appeared in
Avg mentions per topic
Share of voice
Share of voice is each brand's mentions divided by total mentions, with the brand itself included for reference.
Geographic distribution
Click any country to see the prompts originating there
Country
Mentioned
Missed
Gaps
Mention rate
Total
Markets where mention rate lags but gap volume is high are the strongest case for localized content investment.